
Pilgrim's Choice
Supporting Pilgrim's Choice Operations & Logistics
Client Overview
Pilgrim’s Choice is one of the UK’s most popular cheese brands, known for its bold flavour and quality products. With a fast-moving production and distribution operation, the company requires efficient and reliable warehouse logistics to ensure their cheese products are delivered fresh and on time across the UK retail market.
To support their handling and storage processes, the dairy brand partnered with Jofson for a dependable material handling equipment solution.
Challenge
Operating within the dairy sector, Pilgrim’s Choice faced several operational challenges that required a robust and flexible forklift solution:
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Handling perishable goods efficiently to maintain product quality and freshness.
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Reducing downtime in temperature-controlled warehouse environments.
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Adapting to seasonal spikes in demand, particularly around key retail periods.
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Access to fast, expert servicing to avoid delays in production and dispatch.


The Solution
Jofson provided a tailored material handling equipment solution to meet the specific needs of our client. Key aspects included:
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Mitsubishi Forklifts – Durable, high-performance trucks designed to perform in cold storage and fast-paced warehouse environments.
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Flexible Rental & Purchase Options – A blend of long-term and short-term solutions to scale operations as needed.
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Specialist Servicing & Maintenance – Regular maintenance and 24/7 support from Jofson’s expert technicians helped keep the fleet running smoothly.
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Localised Coverage – With Jofson’s regional service teams, Pilgrim’s Choice benefitted from rapid-response support when needed.

Case Study Results
The partnership with Jofson delivered measurable benefits to Pilgrim’s Choice’s logistics and warehousing operations:
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Increased Handling Efficiency – Streamlined loading, unloading, and storage processes ensured product movement remained fast and efficient.
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Reduced Equipment Downtime – Reliable forklift performance and expert servicing minimised disruption to production schedules.
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Flexible Operational Support – Scalable equipment options helped Pilgrim’s Choice manage cost and performance during peak seasons.
With Jofson’s reliable material handling solutions, Pilgrim’s Choice continues to deliver high-quality cheese products efficiently across the UK retail sector.